PRODUCT DELIVERY SYSTEM: A PANACEA FOR ORGANISATION OPERATION EFFICIENCY

Abstract

The study investigated how product delivery systems, serves  as effective strategy that enhance operational efficiency within manufacturing firms  in Lagos, using  Selected manufacturing firms as a study. Among the objectives set out were to find out the criteria and attributes of product delivery systems on the operational efficiency and innovational survival of the manufacturing firms. The research study was developed around the product innovative and dynamic capability innovative theories. The theoretical model of the modernized product delivery techniques were used in developing the hypotheses that were tested at 0.05 significant levels; through the survey of one hundred and seventy - there respondents. Copies of the questionnaire were administered to the respondents sampled. The validity and reliability of the instrument were measured at Cronbach’s alpha of 0.63 and alternative form validity of 0.59. The regression analysis clearly shows that Product Delivery System is a strong determinant of Operational Efficiency. With an explanatory power of 46.3% and statistically significant results across all tests, it implies that Lagos manufacturing firms must prioritize the modern techniques and innovation in delivery systems as a critical driver of performance. In conclusiont, the investigation indicates that the product distribution system has the most significant and consistent impact on operational efficiency. This highlights the strategic significance of strengthening delivery speed, dependability, and responsiveness to optimize internal processes, minimize costs, and bolster competitiveness.